Studying alcohol consumption over time in different states is important for many reasons. It can provide insight into regional trends and differences in alcohol consumption, as well as identify changes in the prevalence of alcohol-related harms, such as hospitalizations, deaths, and social harms. Additionally, understanding the dynamics of alcohol consumption at the state level can enable public health interventions and policies to be tailored to the specific needs and contexts of each state. Furthermore, studying alcohol consumption can help to understand the impact it has on producers. Alcohol consumption can have both positive and negative impacts on producers, depending on factors such as the type of product, the marketing strategies used, and the amount of consumption. Understanding these impacts can help producers make informed decisions about their products and marketing strategies and can also help inform public health interventions and policies to reduce the harms associated with alcohol consumption.